Visual Communication Design Undergraduate Overview

The Visual Communication Design department's undergraduate curriculum is structured to encourage the development of both generalized and specialized activities, as well as hybrids of both. Students acquire a thorough intellectual understanding of the implications, strategies, and roles of visual messages as well as the visual abilities necessary for conceptualization and creation and the technical tools and business skills required in professional practice.    

Focus Areas

The major areas of focus are physical media (print, objects, and environments) and virtual media (interactive and time-based media) and include:

  • Books/bookbinding
  • Coding/programming/scripting
  • Data visualization/diagrams/maps
  • Design issues
  • Film titles
  • Fonts
  • Identity systems
  • Illustrations
  • Image text narrative
  • Installations/wayfinding signage
  • Interface design
  • Letterpress printing
  • Methodologies
  • Museum exhibitions/kiosks
  • Packages/package graphics
  • Posters
  • Print production and offset printing
  • Digital/screen-based production
  • Publications/magazines
  • Strategy
  • Symbols/web icons
  • Theory
  • Typography
  • Websites/design for mobile phone and tablets
  • Video

Portfolio Review

Students must pass a Visual Communication Design department portfolio review in order to enroll in intermediate courses in the department. The following Visual Communication Design courses are required in order to submit a portfolio to the department Portfolio Review.

  • VCD 1001 Introduction to Visual Communication
  • VCD 1002 Illustration Technologies Lab  
  • VCD 2011 Beginning Typography
  • VCD 2012 Type Technologies Lab
  • VCD 2001 Beginning Graphic Design
  • VCD 2002 Image Studio
Visual Communication Design Undergraduate Curriculum [PDF]

AIGA / CIPB

The department has an active AIGA (American Institute of Graphic Arts) student chapter. Led by a faculty member, the chapter holds regular meetings, hosts the department’s noon hour lectures in which professionals from the city and faculty from the department present their work, conducts tours of Chicago studios, holds an annual Town Hall AIGA event at the school, oversees a biannual portfolio preparation seminar for all students preparing their work for submission to the department portfolio review.

The department also has a relationship with the CIPB (Chicago International Poster Biennial), an international competition representing leading designers from throughout the world. Every two years, together with CIPB, the department holds a series of events including juror-led student workshops, entry jurying, and jurors’ lectures.

Admissions Requirements and Curriculum

  • To apply to the School of the Art Institute of Chicago (SAIC), you must fill out an application and submit your transcripts, artist's statement, and letters of recommendation. And most importantly, we require a portfolio of your best and most recent work—work that will give us a sense of you, your interests, and your willingness to explore, experiment, and think beyond technical art, design, and writing skills.

    To apply, please submit the following items:  

    Bachelor of Fine Arts in Studio Portfolio:

    Submit 10–15 pieces of your best and most recent work. We will review your portfolio and application materials for merit scholarship once you have been admitted to SAIC.

    When compiling a portfolio, you may concentrate your work in a single discipline or show work in a breadth of media. The portfolio may include drawings, prints, photographs, paintings, film, video, audio recordings, sculpture, ceramics, fashion designs, graphic design, furniture, objects, architectural designs, websites, video games, sketchbooks, scripts, storyboards, screenplays, zines, or any combination of the above.

    Learn more about applying to SAIC's Bachelor of Fine Arts in Studio, or view our portfolio preparation guide for more information.

  • Studio

    69

    • CP 1010 Core Studio Practice I (3)
    • CP 1011 Core Studio Practice II (3)
    • CP 1020 Research Studio I (3)
    • CP 1022 Research Studio II (3)
    • SOPHSEM 2900 (3)
    • PROFPRAC 3900 (3)
    • CAPSTONE 4900 (3)
    • Studio Electives (48)

     

    Art History

    15

    • ARTHI 1001 World Cultures/Civilizations: Pre-History—19th Century Art and Architecture (3)
    • Art History Elective at 1000 level (3)
    • Art History Electives (9)

     

    Liberal Arts

    30

    • ENGLISH 1001 First Year Seminar I (3)
    • ENGLISH 1005 First Year Seminar II (3)
    • Natural Science (6)
    • Social Science (6)
    • Humanities (6)
    • Liberal Arts Electives (6)

     

    General Electives

    6

    • Studio, Art History, Liberal Arts, AAP, or EIS

     

    Total Credit Hours

    120

    * BFA students must complete at least 6 credit hours in a class designated as "off campus study." These credits can also fulfill any of the requirements listed above and be from any of the divisions (Art History, Studio, Liberal Arts, or General Electives).

    BFA With Distinction—SAIC Scholars Program: The SAIC Scholars program is a learning community of BFA students pursuing rigorous study in both their academic coursework and their studio pathways. There are two opportunities for interested students to apply to the SAIC Scholars Program: at the time of admission to the school, and after they have completed 30 credits of study at SAIC. Students pursuing the latter option are required to formally submit an application to the Undergraduate Division. Once admitted to the SAIC Scholars Program, students are required to successfully complete a minimum of six designated scholars courses. Students who complete the program will graduate with distinction.

Course Listing

Title Catalog Instructor Schedule

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2064

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1114

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2065

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1114

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2066

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1214

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2067

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1214

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2094

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Online

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2103

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1114

Description

This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture.

Prerequisites

Corequisite: VISCOM 1002.

Class Number

2106

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1114

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2068

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Online

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2069

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1108

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2070

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1108

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2071

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Online

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2095

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Online

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2104

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1108

Description

Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program.

Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures.

Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class.

Prerequisites

Corequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2107

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1108

Description

In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding.

Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses.

Prerequisites

Prerequisite: VISCOM 1001 and 2011

Class Number

2072

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1213

Description

In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding.

Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses.

Prerequisites

Prerequisite: VISCOM 1001 and 2011

Class Number

2073

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1213

Description

In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding.

Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses.

Prerequisites

Prerequisite: VISCOM 1001 and 2011

Class Number

2218

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1214

Description

In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding.

Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses.

Prerequisites

Prerequisite: VISCOM 1001 and 2011

Class Number

2093

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1117

Description

Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information.

We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation.

Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2074

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design, Digital Imaging

Location

Sharp 1214

Description

Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information.

We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation.

Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2075

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design, Digital Imaging

Location

Sharp 1213

Description

Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information.

We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation.

Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101.

Class Number

2076

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design, Digital Imaging

Location

Sharp 1213

Description

This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review.

The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type.

Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.

Class Number

2077

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Books and Publishing

Location

Sharp 1117

Description

This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review.

The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type.

Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.

Class Number

2078

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Books and Publishing

Location

Sharp 1117

Description

This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review.

The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type.

Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages.

Prerequisites

Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.

Class Number

2092

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Books and Publishing

Location

Sharp 1117

Description

This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies.

Prerequisites

Corequisite: VISCOM 2011 or VISCOM 1102.

Class Number

2079

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design, Digital Imaging

Location

Sharp 1115

Description

This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies.

Prerequisites

Corequisite: VISCOM 2011 or VISCOM 1102.

Class Number

2080

Credits

1.5

Department

Visual Communication Design

Area of Study

Graphic Design, Digital Imaging

Location

Sharp 1115

Description

Experiments in visual communication challenge the student to further refine visual thinking and integrate basic studies through applied problems. The importance of flexibility of approach is stressed at this level. Through experimentation, the problem is defined and organized; imagery and message are manipulated; awareness of potential solutions is increased. A student's portfolio must be pre-approved by the visual communication department for enrollment in this course.

Prerequisites

Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews

Class Number

2082

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1116

Description

Experiments in visual communication challenge the student to further refine visual thinking and integrate basic studies through applied problems. The importance of flexibility of approach is stressed at this level. Through experimentation, the problem is defined and organized; imagery and message are manipulated; awareness of potential solutions is increased. A student's portfolio must be pre-approved by the visual communication department for enrollment in this course.

Prerequisites

Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews

Class Number

2091

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1213

Description

How does graphic design facilitate the ways we gather, give and receive information? How might we use typography and pictures, diagrams and symbols, sequence and spatial configuration to untangle a raw mass of data, guide a complex procedure, open (or suppress) correlations or satisfy multiple users' needs? This studio course explores principles and concepts of information design and visual display. Emphasis will be placed on analysis and mapping of raw data, structuring hierarchical and parallel pieces of information, enforcing statistical honesty, picturing nouns (maps, timetables?)j and picturing verbs (representation of mechanisms and motion, narrative...). This course is a core requirement for all Visual Communication students.

We will look at examples and strategies from several of Edward Tufte?s books and a wide spectrum of visualizations throughout history. Each week, teams of students will analyze data visualizations from New York Times, History Shots and others.

There are two shorter projects which introduce basic concepts via typographic hierarchies and quantitative analysis. These are followed with two larger team projects: one print-based visualization of a macro-system, and one screen-based exploration of personal analytics.

Prerequisites

Prerequisite: VISCOM 3001 and VISCOM 3011.

Class Number

2097

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design

Location

Sharp 1117

Description

This course explores the power and beauty of typography as a delivery mechanism for information, narrative structures and alternate forms of expression. Working with form, space and meaning, students can expect to learn how to organize complex verbal information into cohesive typographic systems and hierarchical configurations; how to create sophisticated grid systems and enhance functionality through navigation and structural consistency within a multiple page/screen environment; how to work with intertextuality, non-linearity, dramatic pacing and experimental typography as an emotive voice.

Suggested readings and screenings vary and may include Thinking With Type (Lupton, 2010), Letter Fountain (Pohlen, 2015), The Elements of Typographic Style (Bringhurst, 2004), The Complete Manual of Typography (Felici, 2012), Typographic Design: Form and Communication (Carter, Day, Meggs, 2012). In addition, students will examine the application and effects of typographic design in historical and modern-day contexts with a primary focus on print media.

Students will work on assignments of varying complexity and duration. Assignments are structured to build skills, understanding and confidence in typographic manipulation, and are designed to yield valuable components of the student?s portfolio.

Prerequisites

Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews

Class Number

2083

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design, Books and Publishing

Location

Sharp 1115

Description

This course explores the power and beauty of typography as a delivery mechanism for information, narrative structures and alternate forms of expression. Working with form, space and meaning, students can expect to learn how to organize complex verbal information into cohesive typographic systems and hierarchical configurations; how to create sophisticated grid systems and enhance functionality through navigation and structural consistency within a multiple page/screen environment; how to work with intertextuality, non-linearity, dramatic pacing and experimental typography as an emotive voice.

Suggested readings and screenings vary and may include Thinking With Type (Lupton, 2010), Letter Fountain (Pohlen, 2015), The Elements of Typographic Style (Bringhurst, 2004), The Complete Manual of Typography (Felici, 2012), Typographic Design: Form and Communication (Carter, Day, Meggs, 2012). In addition, students will examine the application and effects of typographic design in historical and modern-day contexts with a primary focus on print media.

Students will work on assignments of varying complexity and duration. Assignments are structured to build skills, understanding and confidence in typographic manipulation, and are designed to yield valuable components of the student?s portfolio.

Prerequisites

Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews

Class Number

2084

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design, Books and Publishing

Location

Sharp 1116

Description

HTML defines the structure of a web page, while CSS lends style by controlling the presentation of elements. This online course caters to students with little or no prior coding experience. Through hands-on coding modules, students will use a text editing program to acquire proficiency in standards-compliant HTML and CSS. A strong emphasis on redundancy will ensure that coding concepts are fully understood and best practices reinforced. Students will undertake research, design, and coding tasks to create a fully functional, responsive website. With a solid understanding of HTML and CSS, students will explore opportunities to develop dynamic web pages that adapt seamlessly to different devices and screen sizes. Additionally, students will investigate interface possibilities, evaluate site navigation opportunities, and analyze the effectiveness of various page structures in communicating information effectively and efficiently. There are no prerequisites for this course.

Prerequisites

Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews

Class Number

2085

Credits

3

Department

Visual Communication Design

Area of Study

Social Media and the Web

Location

Sharp 1108

Description

Students in this course will design and produce visual communication via the letterpress method, with emphasis upon the integration of materials, structure, and content. Instruction encourages an interdisciplinary approach with a thrust toward expanding the medium?s boundaries.

Lectures and video documentaries provide an historical and cultural context for type design and the printing revolution. A field trip will provide exposure to the expanding applicability of letterpress in contemporary design, as well as exemplars from the past six centuries. Demonstrations will acquaint students with both classical and current approaches to using the tactile voice of letterpress.

Students should expect to work with single sheet formats, traditional books, artist's books, and 3-D sculptural multiples, to be presented in group critiques. This course may be repeated for credit, with students creating letterpress bookworks through self-initiated projects.

Prerequisites

Prerequisite: VISCOM 2011 or permission of instructor.

Class Number

2086

Credits

3

Department

Visual Communication Design

Area of Study

Books and Publishing

Location

Sharp 1308

Description

Students in this course will design and produce visual communication via the letterpress method, with emphasis upon the integration of materials, structure, and content. Instruction encourages an interdisciplinary approach with a thrust toward expanding the medium?s boundaries.

Lectures and video documentaries provide an historical and cultural context for type design and the printing revolution. A field trip will provide exposure to the expanding applicability of letterpress in contemporary design, as well as exemplars from the past six centuries. Demonstrations will acquaint students with both classical and current approaches to using the tactile voice of letterpress.

Students should expect to work with single sheet formats, traditional books, artist's books, and 3-D sculptural multiples, to be presented in group critiques. This course may be repeated for credit, with students creating letterpress bookworks through self-initiated projects.

Prerequisites

Prerequisite: VISCOM 2011 or permission of instructor.

Class Number

2087

Credits

3

Department

Visual Communication Design

Area of Study

Books and Publishing

Location

Sharp 1308

Description

This studio course surveys cross-disciplinary approaches to publishing, encouraging students to explore the role of publications in their creative practices. Self-publishing and independent publishing models will be studied as ways to express ideas, share stories, and form community. The course will cover periodical, serial, and standalone formats, such as journals, chapbooks, and zines; varied design and production methods, including DIY, bookbinding, and printing techniques; and distribution platforms and strategies, including book/zine fairs. Readings will include publishing manifestos and projects by artists, designers, writers, and small presses, as well as visits to the Joan Flasch Artists' Book Collection. Students will produce 2-3 self-directed, editioned projects that could serve as foundations for or further developments of their publishing practices. Pre-req: Viscom 3011 Intermediate Type or Viscom 3001 Intermediate Graphic Design, or instructor consent.

Class Number

2108

Credits

3

Department

Visual Communication Design

Location

Sharp 1217

Description

This course includes guidance on the preparation and design of a resume and business card; the planning, development and design of an online portfolio; interview strategies and techniques; professional connections with practicing designers; and resources and advice for locating and contacting various types of design employers. This course is ideal for visual communication students preparing for internships or seniors preparing for entrance into the design profession. This course may be repeated.

Prerequisites

Prerequisite: VISCOM 3001 and 3011 and a 2900 course

Class Number

2100

Credits

3

Department

Visual Communication Design

Area of Study

Graphic Design

Location

Sharp 1108

Description

This class will begin with a demonstration on traditional drawing techniques used to illustrate scientific material. Students will develop pencil and ink renderings as well as watercolor illustrations of animal, plant and insect species. Work will also include relevant habitat and scale information.

Each Class will include a lecture and /or visit behind the scenes to a lab at the Field Museum. Working scientists will expose the students to common collection methods as well as specimen preparation such as bird and mammal taxidermy.

Course work will be described at the beginning of each class. Midterm critiques, small groups of 5, will determine and promote individual projects to be presented in the Final Critiques.

Class Number

2088

Credits

3

Department

Visual Communication Design

Area of Study

Illustration, Art and Science

Location

Field Museum Basement

Description

This class will begin with a demonstration on traditional drawing techniques used to illustrate scientific material. Students will develop pencil and ink renderings as well as watercolor illustrations of animal, plant and insect species. Work will also include relevant habitat and scale information.

Each Class will include a lecture and /or visit behind the scenes to a lab at the Field Museum. Working scientists will expose the students to common collection methods as well as specimen preparation such as bird and mammal taxidermy.

Course work will be described at the beginning of each class. Midterm critiques, small groups of 5, will determine and promote individual projects to be presented in the Final Critiques.

Class Number

2088

Credits

3

Department

Visual Communication Design

Area of Study

Illustration, Art and Science

Location

Field Museum Basement

Description

This course deals with painting plants, birds, reptiles and mammals. Botanical structure and basic anatomy are covered, as well as specific morphological information on textures, scales, feathers, and fur. Classes are held at the Lincoln Park Zoo, the Garfield Park Conservatory, the Chicago Botanic Garden (Fall Semester only) and the Field Museum of Natural History. We tour and work with specimens in the Field Museum research areas as well as work in the public collections. The most difficult part of this class is drawing a moving creature. Tackling this issue at the zoo enables the student to understand structure in the light of behavior and physical action. The importance of seeing and drawing live animals cannot be underestimated. Watercolor and gouache are used, so basic painting methods, color mixing, color layering and spatial dynamics are emphasized. This is an excellent class in which to improve observational skills.

A point of departure for the course will be historical scientific illustrators such as Maria Sybilla Meriam, John James Audubon, Louis Agassiz Fuertes, as well as contemporary artists and illustrators like Walton Ford and Alexis Rockman.

There is a new assignment each class, with many examples on an assignment sheet provided for guidance. There is a group critique every week, with discussion of how each student solved problems of accurate representation. Students are expected to have 10 excellent pieces by the end of the semester, to be presented at the final critique.

Class Number

2089

Credits

3

Department

Visual Communication Design

Area of Study

Illustration, Art and Science

Location

Field Museum Basement

Description

Students are challenged on multiple levels in this advanced design course as they explore both practical and experimental solutions to visualizing language and communicating through typography. Building on skills acquired at the intermediate level, complex possibilities are thoughtfully examined and thoroughly investigated through intensive coursework. Students develop a heightened awareness of the nuanced role typography plays in communication, leaving them with a greater understanding of the visual impact ¿ and multidimensional aspects ¿ of language. Work is assessed on a weekly basis in group reviews, one-on-one discussions with instructor, and through individual analysis.

Students should expect to engage in additional research and/or specific readings as needed or requested by the instructor. Work is developed through extensive iteration around a variety of topics where content may be supplied and/or self-directed.

Students complete 3¿4 type-driven projects that emphasize the importance of process in the development and refinement of typography, as well as the ability to verbally present ideas and discuss developing work.

Prerequisites

Prerequisite: VISCOM 3011 or a Graduate Student

Class Number

2099

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Books and Publishing

Location

Sharp 1115

Description

What are the factors that drive a product designer¿s practice, and how do user empathy, Design Thinking, and human-centered design create effective, navigable experiences? In this course, students will analyze atomic theory, research design systems, and deploy responsive products using tools that generate semantic code. A critical examination of interaction trends, from service design to multi-channel narratives, will uncover the complexities of architecture, journey mapping, microinteractions, and animation. Students will deploy code to a live environment for quality assurance and audience-based usability testing. Readings and screenings typically include Brad Frost, author of Atomic Design, as the primary point of departure. The class will also examine works, tutorials, and interviews with Nicholas Felton from Apple, Elizabeth Churchill at Google, Vlad Magdalin from Webflow, and Dylan Field at Figma. Resources for students will include access to Mobbin.com as well as Apple¿s Human Interaction Guidelines (HIG) and Google¿s Material 3. Tutorials will also be provided for Lottie animation, 3D Spline, and advanced content management systems. Coursework will vary but typically includes weekly tutorial exercises, creation of digital artifacts like journey maps, an individual midterm project, and an individual final project. Critiques will be screen-based on a variety of devices, including projector, desktop, tablet and/or handset.

Prerequisites

Must have completed VISCOM 3001 or be a VISCOM PBACC/MFA Student

Class Number

2217

Credits

3

Department

Visual Communication Design

Location

Sharp 1108

Description

This is an advanced studio course focusing on developing the methodology and skill sets required to shape a comprehensive visual identity system for commercial application. Students explore various practical facets of identity development: research, communication strategy, visual form, graphic standards, and implementation, with particular emphasis on mark-making, testing and refinement. Multiple approaches to identity design are examined and explored, including static, iterative, dynamic and kinetic systems.

Suggested readings and screenings vary and may include excerpts from Graphic Design, Now in Production (Blauvelt, 2011), Designing Brand Identity (Wheeler, 2013), Marks of Excellence (Mollerup, 2013), Logo Design Love (Airey, 2015), Signs and Symbols, Their Design and Meaning (Frutiger, 1978), Graphic Design/The New Basics (Lupton, 2015), and Saul Bass?s Bell System Pitch. The identity work of major branding firms, such as Pentagram, Sagmeister, and Chermayeff & Geismar & Haviv are examined as well as the work of independent, highly regarded design professionals.

Students will work on a progressive sequence of assignments as a way to build skills, learning and confidence in a didactic manner, culminating in a large-scale identity system, prepared for professional grade presentation.

Prerequisites

Prerequisite: VISCOM 3001 and VISCOM 3011.

Class Number

2090

Credits

3

Department

Visual Communication Design

Location

Sharp 1116

Description

This is an advanced studio course focusing on developing the methodology and skill sets required to shape a comprehensive visual identity system for commercial application. Students explore various practical facets of identity development: research, communication strategy, visual form, graphic standards, and implementation, with particular emphasis on mark-making, testing and refinement. Multiple approaches to identity design are examined and explored, including static, iterative, dynamic and kinetic systems.

Suggested readings and screenings vary and may include excerpts from Graphic Design, Now in Production (Blauvelt, 2011), Designing Brand Identity (Wheeler, 2013), Marks of Excellence (Mollerup, 2013), Logo Design Love (Airey, 2015), Signs and Symbols, Their Design and Meaning (Frutiger, 1978), Graphic Design/The New Basics (Lupton, 2015), and Saul Bass?s Bell System Pitch. The identity work of major branding firms, such as Pentagram, Sagmeister, and Chermayeff & Geismar & Haviv are examined as well as the work of independent, highly regarded design professionals.

Students will work on a progressive sequence of assignments as a way to build skills, learning and confidence in a didactic manner, culminating in a large-scale identity system, prepared for professional grade presentation.

Prerequisites

Prerequisite: VISCOM 3001 and VISCOM 3011.

Class Number

2222

Credits

3

Department

Visual Communication Design

Location

Sharp 1116

Description

How will knowledge pass through this moment in time? This studio course takes up the `publication' as an epistemological framework and set of design principles spanning print and new media. Teams of students reimagine the structures and inflections of existing experimental books, manuals, catalogues, archives, and museum collections, creating app-based interactive incarnations. Students will design and prototype using contemporary tools, such as Adobe XD and Principle. While designing, beta-testing and presenting for phone and tablet, the class will focus on the conceptual parallels, analogues, and tensions between print and new media design as to aesthetics, structural possibilities, inspiration, and context.

Students are given lists of material to reimagine, including: experimental books such as An Anecdoted Topography of Chance or Jung?s Red Book; reference manuals such as How to Keep Your Volkswagen Alive; archives such as Art and Architecture magazine; and artifacts such as the Rosetta Stone or Nutshell Studies. This course also asks students to analyze and present to the class a variety of apps and websites from publishers like Touchpress, Tender Claws, Washington Post and the national parks service.

Students will work in teams of three to concept, design, produce and present two interactive app prototypes for touch tablet. Students will also analyze existing apps and present their findings.

Prerequisites

Prerequisite: VISCOM 3001 and VISCOM 3011.

Class Number

2098

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design

Location

Sharp 1217

Description

How will knowledge pass through this moment in time? This studio course takes up the `publication' as an epistemological framework and set of design principles spanning print and new media. Teams of students reimagine the structures and inflections of existing experimental books, manuals, catalogues, archives, and museum collections, creating app-based interactive incarnations. Students will design and prototype using contemporary tools, such as Adobe XD and Principle. While designing, beta-testing and presenting for phone and tablet, the class will focus on the conceptual parallels, analogues, and tensions between print and new media design as to aesthetics, structural possibilities, inspiration, and context.

Students are given lists of material to reimagine, including: experimental books such as An Anecdoted Topography of Chance or Jung?s Red Book; reference manuals such as How to Keep Your Volkswagen Alive; archives such as Art and Architecture magazine; and artifacts such as the Rosetta Stone or Nutshell Studies. This course also asks students to analyze and present to the class a variety of apps and websites from publishers like Touchpress, Tender Claws, Washington Post and the national parks service.

Students will work in teams of three to concept, design, produce and present two interactive app prototypes for touch tablet. Students will also analyze existing apps and present their findings.

Prerequisites

Prerequisite: VISCOM 3001 and VISCOM 3011.

Class Number

2098

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design

Location

Sharp 1217

Description

In this course students further develop their ability to undertake complex design problems involving typography and imagery to create meaningful solutions. Emphasized is the development of a point of view through a professional lens. It is the culmination of the beginning graphic design and intermediate graphic design course thread by taking a deeper exploration of visual communication design through the creation of systems, interventions, and speculations.

In this course, students will be exposed to the work of contemporary print and digital designers and studios such as Second Story, Studio A and Appetite Engineers. Readings, lectures and course work will address the role of applicable design theory and methodologies to create, develop and articulate a concept based on extensive research and strategic thinking for clear communication objectives

Coursework will vary as determined by the instructor, but will comprise a minimum of two projects. Basic parameters will be established by the instructor with final outcomes resulting in fully functional digital interactions and/or printed and possibly bound experiences. Assigned projects are user-centered, come with constraints, and have targeted audiences. Outcomes are open-ended physical experiences or digital interactions. Professional practice components are addressed, including making visual audits, writing project briefs, crafting strategies, presenting concepts, and thoroughly developing visual iterations and refinements.

Prerequisites

Student must have completed VISCOM 3001 and 3011, must also have completed a 3900 class or be a graduate student.

Class Number

2224

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Books and Publishing

Location

Sharp 1115

Description

d.STUDIO is a Visual Communication Design department, consent only, advanced Capstone course run in collaboration with SAIC?s Marketing & Communications department. Students work with internal SAIC clients in a quasi-professional setting on real-world design projects and apply their skills to an array of print and digital media platforms to meet the messaging requirements of the client.

Students work on two significant projects in a semester, and receive critical feedback on their progress at every stage of the design process via one-on-one, group, and client-led critiques and discussions. Students create professional-looking mood boards, facsimile mockups, and digital presentations to promote their ideas. The client awards the design commission for a project to the student whose concept best aligns with their communication needs. The client then works with the student to help bring the project to a successful conclusion.

Communication possibilities include advertisements, animation, app design, direct mail, identity, invitations, packaging, postcards, posters, publications, and signage.

Prerequisites

Student must have completed VISCOM 3001 and 3011, must also have completed a 3900 class or be a graduate student.

Class Number

2102

Credits

3

Department

Visual Communication Design

Area of Study

Digital Communication, Graphic Design, Product Design

Location

Sharp 1217

BFA in Studio with Thesis Option (Liberal Arts or Visual Critical Studies)

BFA students may complete a nine-credit, research-based academic thesis as part of their studies within the 120 credits for the BFA in Studio degree. BFA with Thesis course sequences are offered over 3 semesters through the departments of Liberal Arts or Visual and Critical Studies (VCS). Students who are interested in one of the thesis options should follow the steps outlined below in the beginning of the junior year.

Requirements for the BFA: Studio Art with Liberal Arts Thesis

Step One: Students are required to meet with the Chair of the Liberal Arts department in the beginning of their junior year.

Step Two: With the Department Chair's approval, the student enrolls in the following courses beginning in the spring term of their junior year:

  • SOCSCI or HUMANITY 3900 Academic Research and Writing (3 credits)
  • LIBARTS 4800 Undergraduate Thesis: Research/Writing I (3 credits)
  • CAPSTONE 4900 Liberal Arts Undergraduate Thesis: Research/Writing II (3 credits)

Step Three: The completed thesis must be approved by both the Thesis II instructor and the Chair of Liberal Arts. Students must make a formal presentation and participate in the Undergraduate Thesis Symposium in their senior year.

Requirements for the BFA: Studio Art with Visual and Critical Studies (VCS) Thesis

Step One: Students are required to meet with the Visual and Critical Studies Undergraduate Coordinator in or by the beginning of their junior year.

Step Two: With the VCS Coordinator's approval, the student enrolls in the first of the three-course sequence beginning in the spring term of their junior year:

  • VCS 3010 Tutorial in Visual & Critical Studies (3 credits)
  • VCS 4800 Undergraduate Thesis Seminar: Research & Writing I (3 credits)
  • CAPSTONE 4900 VCS Undergraduate Thesis Seminar: Research & Writing II (3 credits)

Step Three: Completion of thesis must be approved by both the Thesis II instructor and the VCS Undergraduate Coordinator. Students must make a formal presentation and participate in the Undergraduate VCS Thesis Symposium in the senior year.

Total credits required for minimum residency

60

Minimum Studio credit

42

Take the Next Step

Visit the undergraduate admissions website or contact the undergraduate admissions office at 800.232.7242 or ugadmiss@saic.edu.

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