Network Building
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The project’s communications team, led by Sofía Sánchez Borboa and Robert Pierce, was essential in building a critical mass of stakeholders around Start a Reaction. Over the course of six weeks leading up to the August 7th action, Borboa, Pierce and others worked tirelessly to forge relationships and connect a vast network of nonprofits, media organizations, activists, and artists. These conversations provided invaluable insight into the global ecology of the nonproliferation debate, not only contextualizing our project but also illuminating the vast, almost incomprehensible scope of the threat and the true number of lives affected.